Oliver Peoples Indigo

Oliver Peoples Indigo by Byredo is a Woody Aromatic fragrance for women and men. Oliver Peoples Indigo was launched in 2015. Top notes are Juniper Berries and Californian Lemon; middle notes are Patchouli and Iris; base notes are Sand, Musk and Immortelle. Oliver Peoples & Byredo launch limited summer collection which includes perfume and sunglasses created in style and colors to fit each other. The collection was inspired by the phenomenon of synthesis joining thought, styles and views of the direction of both brands. "Ben and I share similar views on the positioning of brand and esthetics. We share similar views of positioning of the brand and esthetics. We have always wanted to work on a project together." -says David Schulte, Oliver Peoples CEO. "A year ago he invited me and said the word ‘synthesis’ which I never heard before. I liked it and we developed concept by joining LA influence of vision and fashion. Oliver Peoples has never created anything else but glasses, so venturing into fragrance was a big deal for us. I cannot imagine anyone better than Byredo to do that with." The concept of the new limited collection is extremely interesting, since master perfumer of the house of Byredo got the task to observe the sights of Los Angeles through different colors of lenses, to visualize the scent and to interpret it into a layered composition. The unique idea resulted in created glasses in color paired with sunglasses frame in the same shades, color of perfume flacon and skilfully nuanced composition of the fragrance. The whole concept is very modern and aimed at men and women. Sunglasses frame and fragrances are unisex. Face of the advertising campaign Oliver Peoples & Byredo is model Frida Gustavsson (on the photo). According to Oliver Peoples, the frames are available in two colors (Semi Matte Black and Beige Crystal) while glass for the unisex sunglasses can be chosen in three shades (Indigo, Champagne and Green). Fragrances and sunglasses will be available separately and in special sets, together and paired per colors. Flacons of the new fragrance go with colors of glass and are created in the same shades: indigo, champagne and green. "I have admired Oliver Peoples since I felt their approach to a product similar to ours in Byredo brand. It was very important to me that this partnership has the right reason for existence and synthesis, and the idea of a joint perception was ideal for a joint venture. I met artists, musicians and perfumers who present characteristics of the so-called disorder and I was always fascinated by clarity of their descriptions" - stated Ben Gorham, creative director and owner of Byredo. Fragrance Oliver Peoples Byredo arrives in concentration Eau de Parfum 50ml as limited edition. The composition opens with aromatic juniper berries combined with Californian lemon. The heart highlights iris and patchouli, while the base provides depth and warmth to aromas of sand, musk and immortelle.